A mobile product company that has been reading the stores, finding the gaps and filling them for over a decade.
Going Merry started with a simple bet: that a small team who owns a product end to end can beat a big one that owns a process.
A hundred launches later we know which gaps are worth a product, how to earn the first users without paying for them, and when to walk away.
We build for people, not for briefs. Every app carries our name, and that is the only quality control that has ever worked.
Physicists, engineers, marketers and product people across New York, Europe and Dubai.
Teams here are three or four people and they carry the whole thing: the idea, the build, the launch and the numbers afterwards.
Retention curves and cohort numbers decide what ships next, not seniority and not the loudest voice in the room.
A build in the store teaches us more in a week than a quarter of planning. We release early and correct in public.